The Growth Memo
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The Growth Memo — Issue 1

The Growth Memo — Issue 1

Use of Micro-Webinars to Build Trust Quickly

Cameron Wallace
April 30, 2025

Instead of long webinars, host short 10–15 minute micro-webinars teaching one actionable tactic. Shorter sessions have higher attendance and faster conversions, and you can automate the follow-up with AI.

Quick Tip:

Always end your micro-webinars with one clear next step — don’t overload your audience.

Tool Spotlight:

TidyCal — Create quick, branded booking pages for meetings without the complexity of Calendly.