The Growth Memo — Issue 7

Create a 3-Step Framework Around Your Service

Author

Cameron Wallace
May 14, 2025

People remember frameworks better than pitches. Create a simple branded method (e.g., "The Growth Ladder") and use it in your sales content.

Quick Tip:

Name your framework something catchy and easy to say.

Tool Spotlight:

  • MindMeister — Build simple mind maps to visualise your frameworks.