The Growth Memo — Issue 9

Test $5 Ad Campaigns Before Scaling

Author

Cameron Wallace
May 19, 2025

Before spending big on ads, run £5–£10 test ads targeting super-specific audiences. Track what works — scale only winning angles.

Quick Tip:

Creative matters more than targeting early on. Test multiple ad designs cheaply.

Tool Spotlight:

  • Canva Ad Templates — Use pre-built ad designs optimized for Facebook and Instagram.